About us

Simplicity, luxury and solidarity, can go together and create something wonderful.

I want jewelry that expresses who we are, tells and treasures our story, gets personal, and cares about the world we live in.

It all started many years ago, and no matter how much I try to ignore it, I keep coming back to it. It is a passion, something I love, and something I wish to improve for our world.

When I was younger, I used to make fantastic designs out of whatever materials I could get my hands on (wood, ceramic, cardboard, strings). Getting older, I would go out and buy beads, natural stones, and silver pieces to make one-of-a-kind items that I would exclusively give to my loved ones on special occasions.

While my responsible life led me to study Economics and work in corporate marketing for almost 15 years, jewelry remained a part of my everyday life. I still fantasized about starting my own brand, but I never took the plunge. Until THAT life became too much of what I didn't want for myself, or what I didn't want in the world, and I couldn't stand it any more.

So here we are, then.

“I started NILA BLISS because I was fed up with paying high prices for good quality jewelry that didn't give back enough.

I want jewelry that expresses who we are, tells and treasures our story, gets personal, cares about the world we live in, is long-lasting, and doesn't break the bank.

I want jewelry that I can wear all day and night, and that I can replace if I lose one because I know I'll feel delighted, inspired, and proud all over again if I do.”

Ariadna Solé, CEO.